Upon listing your home with me, I immediately develop a customized marketing plan suited to you and your property’s specific needs. Effectively communicating the benefits and value of your property to potential buyers is the core of my strategy. The general plan consists of the following:

Strategic Marketing Plan of Action

Ø      Inform the entire brokerage community that your home is now for sale

Ø      Powerful exposure for your home in the Multiple Listing Service, (Bareis, serving Marin, Sonoma and Napa agents)

Ø      Deliver to you a copy of the Multiple Listing printout

Ø     Bi-monthly broker’s open house and tours until I sell your home, (often will work in conjunction with a local mortgage broker who will provide agents and buyers with additional financial information and refreshments)

Pro-Active Marketing Program

Ø     Suggest and advise changes that you may want to consider to make your home more marketable, suggest appropriate trades people

Ø      Price your property so that buyers perceive its value

Ø     Deliver marketing schedule detailing all marketing specifics to you

Ø      Develop a professional brochure with your home’s features and benefits

Ø      Personally promote your property to targeted prospects.

Ø      Follow up with all agents who have shown your property for market feedback

Ø      Install an electronic security lockbox for agent access and high exposure

Ø      Continuous exposure of your home to my Greenbrae office, the number one office in the County (number of calls and activity).

Strong Advertising Campaign/Electronic and Traditional Print Media

Ø     Internet exposure through the Frank Howard Allen web site, the Marin Independent Journal web site, Cleanoffer web site, my web site & others.

Ø     Develop a property specific web site additional information and pictures

Ø     Intensive print media advertising-Marin Independent Journal, San Francisco Chronicle, Pacific Sun and Real Estate Marin

Ø      Mail custom marketing mailers to surrounding neighbors

Ø      Professional sign exposure

Ø      Monthly Frank Howard Allen Buy/Sell sessions and other Marin networking groups

Detailed Sale Process

Ø      Pre-qualify all prospective buyers  

Ø     Continuously update you with any changes in the marketplace

Ø     Skillfully negotiate the best possible price and terms for you when contracts are presented

Ø      Guide you so that you can make informed decisions

Ø      Monitor and inform you and buyer’s agent of all contract deadline dates

Ø      Comply with all necessary disclosures and local ordinances

Ø      Close your transaction successfully.
             

     _________________________                            _________________________

Colleen Frasco, Realtor, MBA                                              Date

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